I was asked to design the 2014 MS150 charity ride bike jersey for the AIMCO corporate team. In previous years the jerseys were elaborate, with fine details and hand drawn elements. I wanted to do a more vintage cycling feel, with bold simple graphics.
I kicked around several themes, from "Hope is a Chain Reaction" to "Ride with Gusto" which is an homage to the company's core values. I stuck to the corporate color palatte and incorporated a deconstructed Colorado flag and perspective lines on the back of the jersey to encourage riders to keep going.
Here is a snapshot of my initial sketches and work lockups.
Once we nailed down a few concepts, I sketched the designs right on to the jersey.
Some more process work.
The final jersey, bold and simple.
Here is the accompanying flyer which gave employees directions on how to sign up. I incorporated the house/arrow to relate to the company's purpose, providing great apartment communities.
On the back of the flyer, I wanted to highlight the various features of the jersey so the whole company could get behind the design. My favorite is "Fig.6" I love it when corporations can have a little fun.