I spent a lot of time working on a fabulous community in Marin County California. The logo was already established by another designer. Knowing the property was a complete renovation with exquisite finishes, I wanted to convey the luxury aspect, while still appealing to the natural surroundings, and the fact that the property backed on to a 300 acre nature preserve.
Here is a collection of some of the work I did for the property, everything from stationary and signage to direct mail.
To entice the neighbors to visit the property, we came up with a campaign based on the great view. The "checklist" really drove home the great features.
For neighbors curious about the community construction, I created these flyers to highlight the new buildings and a point of contact to schedule a tour.
Here is a photo of the flyer box I designed to house the contact sheets shown above. A sneak peek of the property's monument sign is in the background.