Ride-with-Gusto-05.jpg
Here is a snapshot of my initial sketches and work lockups.

Here is a snapshot of my initial sketches and work lockups.

Once we nailed down a few concepts, I sketched the designs right on to the jersey.

Once we nailed down a few concepts, I sketched the designs right on to the jersey.

Some more process work.

Some more process work.

The final jersey, bold and simple.

The final jersey, bold and simple.

Ride-with-Gusto-06.jpg
Here is the accompanying flyer which gave employees directions on how to sign up. I incorporated the house/arrow to relate to the company's purpose, providing great apartment communities.

Here is the accompanying flyer which gave employees directions on how to sign up. I incorporated the house/arrow to relate to the company's purpose, providing great apartment communities.

On the back of the flyer, I wanted to highlight the various features of the jersey so the whole company could get behind the design. My favorite is "Fig.6" I love it when corporations can have a little fun.

On the back of the flyer, I wanted to highlight the various features of the jersey so the whole company could get behind the design. My favorite is "Fig.6" I love it when corporations can have a little fun.

A 24x36" poster version. 

A 24x36" poster version. 

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Ride-with-Gusto-05.jpg
Here is a snapshot of my initial sketches and work lockups.
Once we nailed down a few concepts, I sketched the designs right on to the jersey.
Some more process work.
The final jersey, bold and simple.
Ride-with-Gusto-06.jpg
Here is the accompanying flyer which gave employees directions on how to sign up. I incorporated the house/arrow to relate to the company's purpose, providing great apartment communities.
On the back of the flyer, I wanted to highlight the various features of the jersey so the whole company could get behind the design. My favorite is "Fig.6" I love it when corporations can have a little fun.
A 24x36" poster version. 
 
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